Rågo is a new concept delivering fresh vegetables direct from the farms in Frosta, to resident’s homes -just like it was done in the old days. Rågo needed a strong identity and a functional website to make the order process easy for their customers.
Advising the client to capitalize on forgotten traditions, we suggested delivering the produce in traditional wooden crates, complete with their own fire-branded logo. Rethink acted as concept consultants throughout the entire project from start to finish, developing the brand name, graphic identity, packaging and web-shop; A modern twist to this natural hands-on approach for fresh food delivery.
Today Rågo is a well-established business that delivers fresh seasonal vegetables to around 1000 costumers in the Trondheim area.