Norgesgruppen had unsuccessfully gone through a name agency and two other design agencies before coming to Rethink with the task of developing their own product range for a brand new brand. In order to address the struggle against branded brands, it became important to create a clear and untrusted identity, while at the same time having a popular and "jovial" feel.
This has led to a range of different product ranges that stand out in the store shelves and invite you to food, fun and enjoyment, and telling a story of the people. Today Folkets are becoming a great brand for Unil. Folkets includes over 300 products and over 30 unique product ranges under the brand. Rethink also stood for the development of other series for Unil like Eldorado Meieri and loose-keeping.
Folkets Good Everyday is a wide range of different product ranges within this. The biggest is for Norfersk, these are meat products of mainly lamb, pork and cattle found in the meat dishes.