Packaging and concept design for Eldorado.
Much loved for it’s no nonsense approach, affordable price and product quality, Eldorado products are sold to and enjoyed by just about every single household in Norway. Capitalizing on this brand power, Norgesgruppen asked us to develop a complete range of packaging for Cheeses, Yogurts and healthy snacks designed to enable Eldorado to break into the heavily monopolized, dairy product category.
With the Kvarg range of healthy In-Between-Meals snacks, we introduced a completely new category within this sector. Based on fresh cheese, these high protein - low fat alternatives to yoghurt are capturing the market and changing peoples snacking habits.
It’s a great example of the Eldorado range fresh products, with fresh designs… that sell.