After a thorough examination of the existing market, results indicated that Kiwiâ€™s main competitors had successfully positioned themselves within the category of affordable and quick meals. Consequently, they wanted a strong concept that could challenge the established products. These days Kiwi is introducing â€Billig middag pÃ¥ 123â€; a brand new series consisting of a wide range of affordable products. We are proud to announce our contribution in both developing its concept and designing its packaging..
We created a range of products with a distinct visual language, founded on the brand heritage of healthy and affordable food. Kiwi demonstrates that the one does not exclude the other, and we are proud to have contributed to this fun project.
The solution convey a strong identity, whilst efficiently communicating with its audience. Kiwi has taken a position when contributing to accessible healthy alternatives, which is reflected and apparent in its design. The expression is welcoming, colourful and fresh, while inspiring you to enjoy a tasty meal.