Norgesgruppen had unsuccessfully gone through a name agency and two other design agencies before coming to Rethink with the task of developing their own product range for a new brand. In order to address the struggle against established brands, it became important to create a clear and untrusted identity, while at the same time having a popular and "jovial" feel.
We developed a range of different products, inviting you in to food, fun and enjoyment while telling a story of the people. We combined colours and pictures into a honest design which communicates to the consumer. “Folkets God Hverdag” is the most common products under the Folkets brand and distribute a wide range of meat products such as lamb, pork and beef.
Today Folkets are becoming a great brand for Unil. Folkets have a range of over 300 products and over 30 unique product ranges under the brand.